Very few businesses have seen the benefits of text messaging services. This was a way reserved for having casual exchanges of messages between friends, families and colleagues at work. As a matter of fact, only mobile carriers and phone manufacturers make use of it for business. But time has changed a lot as SMS nowadays has contributed a lot to the standard communication of companies and it’s seen in different niches.
Messaging services are implemented in a number of business functions but most of the time, it’s used for customer relations as well as marketing. Here are a few reasons why it is now starting to get momentum amongst people.
Reason number 1. Keeping in touch with customers is important – with the use of text messaging service, you will get all the help you need. As you use SMS business solution and partner it with your customer database, it will help further to optimize its efficiency and effectiveness. Through this, it will send text messages on behalf of your business but in a strategic fashion.
But take into consideration that a business communication tool that you can rely on is something that can help you stay connected to people without causing annoyance or looking aggressive. To give you a quick example, you may show consistency in your text messages by sending SMS during special occasions like birthdays, thanksgiving, anniversaries etc. Naturally, you have to send out something to notify consumers regarding promotional events as well as other specials that you offer.
Reason number 2. It takes away some burden on marketing expenses – simply sending bulk text to entries into your customer database is a lot cheaper than doing traditional advertising methods similar to promoting and marketing on radio, TV, print and so forth.
Not only that, sending text messages to mobile phone is way faster and it is establishing a personal relationship than doing email marketing. A lot of people who have the buying power have their phones with them every time. And they use it to access the internet to shop and therefore, if you have caught their attention on your texts, they are more inclined to buy.
Reason number 3. Spread your message fast – text messaging services can help you to realize this even further. After sending the texts, the recipient can forward the message straight to their contacts.
It is pretty clear that SMS has presented so many benefits not only for doing personal communication but also, can be taken advantage by business for marketing. Now, if you haven’t been using it for your business and wish to try it out but skeptical on how it would turn out, then it will be smart to introduce it to a program or two and work your way from there.
